CASE STUDY

Small business owner turns bookkeeping over to Maxwell so he can build the business

Challenge

When Anthony Santana realized he could leverage his extensive network of friends with high-tech skills, he started Millennial Human*, a staffing agency that specializes in helping firms create their e-infrastructure of e-commerce, content, and apps. The business grew fast as word got out through his business network and online promotions. Revenues started flowing in, then doubling every couple of months, but Anthony was still the only person managing Millennial Human’s finances. When revenues hit $2 and Anthony was spending more than one day a week tracking invoices and making payments, he realized that accounting and bookkeeping chores were interfering with his real work of making connections beyond his immediate network and growing the business.

Solution

Maxwell Money set up client invoicing for Millennial Human, calculating project costs, commissions for freelancers who managed to sell employers on additional projects, and finder’s fees for any full-time hires. It also provided Anthony with accurate financial statements to help him monitor and manage the growth of his business.

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Too many businesses stay small because the owner is also the bookkeeper… hiring Maxwell removes this headwind on my company’s growth.

Results

Anthony now spends less than one hour a week checking in with Maxwell about bookkeeping details, and enjoys the confidence of knowing that his clients are being invoiced in a timely and accurate manner and that sales commissions are correctly calculated. He now has more time available to focus on business development and continued growth and with reports from Maxwell Money, he also has the data he needs to make informed decisions.

“Too many small businesses stay small because the owner is also the bookkeeper, and can only do so much, ” says Anthony. “Hiring Maxwell lifts this limit on my company’s growth. ”

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When revenues hit $2 and Anthony was spending more than one day a week tracking invoices and making payments.

Small business office

Customer Snapshot
Millennial Human is a staffing agency that specializes in helping firms create their e-infrastructure.

Solution Snapshot
Bookkeeping services for invoicing clients, handling payroll, calculating sales commissions, and financial reporting.

Products Implemented
QuickBooks Online general ledger, Bill.com accounts payable workflow, RUN powered by ADP.

Measured Success

  • Implemented prompt and accurate invoicing system.
  • Consultants paid timely and accurately.
  • Owner’s efforts shifted to building the business.

Names and some identifying details are changed to protect the privacy of our clients, but the stories are true.

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